Planner guides

How to write an event planning contract

A clear planning contract records what you and the client have agreed. It can reduce misunderstandings about the scope, fees and what happens if plans change. This guide walks through the sections planners commonly include and the reasoning behind each. It is general information, not legal advice: the right wording depends on where you work and what you sell, so have an attorney review the final language before you use it.

Contracts · About 5 minutes to read · Updated

Start with who and what

Name the parties precisely. Use the correct business identity and identify the client responsible for the agreement. For a couple, confirm whether one or both people will be contracting parties rather than assuming that every participant must sign. If a company is paying for a corporate event, name the company and the person authorized to approve spending, because the individual who found you may not be that person.

Then describe the event: its type, the date or date range, the venue if known, the expected guest count and the city. Keep this short. Its job is to make the rest of the document unambiguous, not to become a second proposal.

Define the scope in concrete terms

Scope can become a source of disagreement. The client assumed a service was included and you assumed it was not. Write what you will do in specific verbs: source and shortlist venues, manage vendor communication, build and distribute the day-of schedule, attend the rehearsal, be on site for a stated number of hours.

Then write what you will not do. Common exclusions include buying goods on the client's behalf, handling design work you have not quoted, travel outside a stated area and time beyond the agreed hours. A short exclusions list costs you a paragraph and gives you a reference when a new request arrives.

Fees, deposits and the payment schedule

State the total fee, what it covers and when each part is due. Many planners use an initial payment at signing, dated installments and a balance due before the event. Do not assume that calling a payment a retainer makes it non-refundable; have an attorney review the refund terms. Give each installment an amount and a date rather than a vague reference to "before the event".

Say what happens when a payment is late, whether that is a reminder, a fee or a pause in work, and have your attorney review any fees, notice requirements or work-pause provisions. Clarify whether vendor costs are paid by the client directly or passed through you, because that changes who carries the risk if a vendor is not paid.

Change, cancellation and postponement

Discuss these terms before booking, while there is time to consider changes. Explain how a change to the date, guest count or scope is requested and agreed in writing, and how the fee is adjusted when the work grows.

For cancellation, ask your attorney to draft terms that address work completed, committed costs, amounts already paid and any refunds. A rising cancellation charge is not automatically appropriate simply because the date is closer. Cover postponement separately, so the agreement explains how a moved date will be handled. Decide whether a postponement keeps the existing deposit, and how many times you will honor it.

Vendors, approvals and who decides

Say how vendors are engaged. If the client contracts with vendors directly, describe your coordination role and have your attorney confirm how those separate agreements relate to yours. If you hire vendors on the client's behalf, say so and describe your authority to commit funds.

Name who can approve decisions. A named approval contact gives you a route to resolve conflicting client instructions. For corporate work, this is where purchase order numbers and approval steps belong.

Liability, insurance and things outside your control

Describe your actual responsibilities, including any production or purchasing work. Ask your attorney about liability, independent-vendor responsibilities and force majeure provisions for circumstances outside the parties' control. Do not present these clauses as blanket protection: the wording and the circumstances matter.

If your venue or a vendor requires proof of insurance, say who arranges it. If the client is expected to carry event insurance, say so in this section.

Ownership, privacy and photographs

Agree who may use your templates, working documents and final plans, and for what purpose. Address responsibility for guest information separately rather than assuming one ownership rule covers every document. State how you handle personal information such as guest lists and dietary needs, and whether you may use photographs of the event for your portfolio. Give the client a clear way to decline portfolio use, and check any other permissions needed for the images.

Make the document easy to sign

Make the agreement easy to find, read and discuss. Use plain headings, short paragraphs and consistent names for the parties and the event. Put the facts that change on every booking, such as names, dates and the fee, in clearly marked blanks so the client confirms them as part of signing instead of you retyping them.

Ask your attorney which governing-law and dispute-resolution provisions belong in the agreement. Include appropriate signature blocks and dates. Keep a copy of the signed agreement with the event record, and use an amendment rather than an edit when terms change later, so the history stays intact.

Get it reviewed

Sample language is a starting point, not legal advice. Have an attorney review the master agreement and your payment, cancellation and liability policies before use. Revisit that review when services, policies or business circumstances change. Keep a dated approved version and distinguish it from drafts. An earlier review does not guarantee that every later edit or unusual booking is covered.

Check the agreement against the actual booking

Before sending, compare the agreement with the proposal and any promises made during sales. Check names, dates, hours, staffing, travel, deliverables and payment amounts. Resolve inconsistencies before asking for signatures. Identify attachments by title and version so everyone knows which scope is being agreed to. For unusual requests, ask your attorney whether an amendment or a different agreement is needed. Keep the client-facing copy separate from internal drafting notes.

Where PlanWell fits

In the PlanWell Portal, you can prepare contracts for electronic signature, and you can mark fillable fields in the text so clients complete the blanks inside the agreement before they sign. The public template library includes editable starter examples for weddings, corporate events and social or nonprofit events. They are not legal advice or preapproved agreements; have your attorney review the text before use. Signed agreements can be downloaded as a PDF and stay with the event record.

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