All features

Let the routine follow-ups run themselves.

A rule starts when an event is created, changes stage, comes within a set number of days, or reaches a first milestone. It works through its actions in order, and every run is kept.

Start planningRule · 4 actions
Harbour Lights GalaPlanning
Maya Okafor · 14 Mar 2027 · 220 guests
Start when · An event changes stage
When any event moves to planning
1
Apply “Planning kickoff”
12 tasks created
2
Notify the team
Everyone on the team
3
Post a client portal message
Appears in the event conversation
4
Draft “Planning retainer”
Saved as planner draft
Actions run in order. The run is kept with the event it ran on.
Run history
AllCompletedNeeds attention
Start planningCompleted
Morrow & Pike holiday party
4 actions · 12 tasks · 1 record
Oct 9, 2026, 11:37 AM
Start planningCompleted
Raman Product Launch
4 actions · 12 tasks · 1 record
Oct 9, 2026, 11:02 AM
Start planningCompleted
Harbour Lights Gala
4 actions · 12 tasks · 1 record
Oct 9, 2026, 10:14 AM
New event setupCompleted
Tidewater Design Week reception
2 actions · 1 task · 0 records
Oct 7, 2026, 3:42 PM
Proposal follow-upCompleted
Lindqvist family reunion
2 actions · 1 task · 0 records
Oct 6, 2026, 9:20 AM
Start planningRule · 4 actions
Harbour Lights GalaPlanning
Maya Okafor · 14 Mar 2027 · 220 guests
Start when · An event changes stage
When any event moves to planning
1
Apply “Planning kickoff”
12 tasks created
2
Notify the team
Everyone on the team
3
Post a client portal message
Appears in the event conversation
4
Draft “Planning retainer”
Saved as planner draft
Actions run in order. The run is kept with the event it ran on.
Run history
Start planningCompleted
Morrow & Pike holiday party
4 actions · 12 tasks · 1 recordOct 9, 2026, 11:37 AM
Start planningCompleted
Raman Product Launch
4 actions · 12 tasks · 1 recordOct 9, 2026, 11:02 AM
Start planningCompleted
Harbour Lights Gala
4 actions · 12 tasks · 1 recordOct 9, 2026, 10:14 AM
New event setupCompleted
Tidewater Design Week reception
2 actions · 1 task · 0 recordsOct 7, 2026, 3:42 PM
Proposal follow-upCompleted
Lindqvist family reunion
2 actions · 1 task · 0 recordsOct 6, 2026, 9:20 AM

One rule, start to finish.

Choose the moment, the event type it applies to and up to ten actions. The summary under the builder is the one the saved rule shows, so you read exactly what it will do before you turn it on.

  1. 1

    Rule

    Wedding: final month30 days before weddingActive
  2. 2

    StartsOct 1

    Bennett–Shah weddingOct 31, 2026 · 30 days to go
  3. 3

    ActionsOct 1

    1. Create task “Confirm final guest count” for Jamie Holloway
    2. Create task “Send vendors the final timeline” for Alex Moreno
    3. Request “Final guest list”
    4. Email the primary client
  4. 4

    Run historyOct 1

    Wedding: final monthBennett–Shah wedding · 4 actions · 2 tasks · 1 records · 2/2 emails sentCompleted

Ten things a rule can do.

Apply a checklist or create a task, notify the team, post a portal message or email the client, prepare a questionnaire, a contract draft, an invoice or a file request, or move the event to another stage. A contract is only ever drafted for you to review.

1Create a contract draft

Planning workApply a checklistCreate a task
CommunicationNotify the teamPost a portal messageEmail the primary client
DocumentsCreate a questionnaireCreate a contract draftRequest a client file
MoneyCreate an invoice
EventUpdate event stage

Creates a merged draft for planner review. PlanWell never sends or signs contracts automatically.

Every run, with the event it ran on.

Run history lists each run and what it did, and filters to the ones that need attention. Fix the cause, then retry a failed run, up to five attempts.

PlanWell
Dashboard
Events
Tasks
Calendar
Messages
Clients
Money
WorkflowsAutomationsTemplatesIntegrationsInquiry formsBooking links
Workspace
Automations2 active rules
RulesRun history
Active rules2Completed runs9Tasks created14
AllCompletedNeeds attention
Wedding: final monthCompletedBennett–Shah wedding4 actions · 2 tasks · 1 record · 2/2 emails sentOct 1, 2026, 9:00 AM
Corporate: bookedNeeds attentionNorthstar leadership offsiteContract template is no longer available.Sep 14, 2026, 2:05 PMRetry now

Pause a rule without losing it.

A paused rule starts no new runs and keeps its trigger and actions, ready to resume. Deleting a rule never changes work it already did.

Event rules 3

Wedding: final monthActivePause

30 days before wedding

  1. Create task “Confirm final guest count” for Jamie Holloway
  2. Create task “Send vendors the final timeline” for Alex Moreno
  3. Request “Final guest list”

+1 more actions

Gala: bookedActivePause

When gala moves to booked

  1. Create task “Book the site visit”
  2. Email the primary client
  3. Draft “Deposit”

Corporate: bookedPausedResume

When corporate moves to booked

  1. Draft “Contract”
  2. Create task “Send the site-visit dates” for Jamie Holloway

Also here: rules for every event type or just one, task owners and due dates counted from the event date, and questionnaires or invoices saved as drafts or sent.

Write the rule once and let every event follow it.

Start your free month